Studies have proved that videos are more effective than just using text on websites in various scenarios, from winning customers to encouraging the public to take recommended health related actions.
One such study looked at the effects of video on public health websites. More specifically, it examined videos on websites that attempted to teach mothers of young daughters about potential breast cancer risks; http://www.tandfonline.com/doi/abs/10.1080/00909882.2013.854400#.UuLazhCIaUk
Videos can show people how to take action, instead of just text that can only tell them how
Researchers compared two websites, one with seven pages of text and one with the same text but with 4 videos dispersed throughout the pages. A group of 197 mothers were then divided into two groups and asked to view the sites. The study found the website with video made a greater impact on mothers than the text only site, with those who had viewed the video enhanced site taking a greater number of actions to eliminate risks ways of avoiding a substance called perfluorooctanoic acid (PFOA), which has been linked to increased breast cancer risk.
Adding Videos to homepages
Researchers also found that the most important location for a video was on the homepage. Evan K. Perrault, lead author of the study, said that their findings emphasize the importance of video;
“Videos add an element of realness and richness to complicated topics. Videos can show people how to take action, instead of just text that can only tell them how."
1. Be clear
Say you're looking for feedback for your restaurant. Don't assume anything and make your customers guess what you mean by asking general questions about their experience. Tell them what should be expected of you. Ask if the service was prompt, if the staff were friendly, if their food of a high standard, and so on.
2. Be specific
Don't ask questions that are too broad or general. Ask about specifics. ie. "What did you enjoy most about your stay at our hotel?"
3. Ask questions, lots of them
Asking multiple specific questions instead of one general question not only makes life easier for your respondents to answer, but also makes your life easier in analysing the feedback from the questions.
Boost your workplace happiness using employee satisfaction surveys.
We all know a happy employee is a good employee, but how do you know if your employees are really happy? Stop guessing or assuming and start asking. Use employee surveys to check with staff about their satisfaction and their experiences on the job. Find out the issues that matter to them and what you can do to improve their happiness.
Inflatapod make gaining feedback from your workforce a doddle. Find out direct from employees about their satisfaction with their roles and responsibilities, the work environment, and their experiences with management. Our pod can pop up quickly at any event and is manned by our friendly hosts who will guide your staff into the pod and put them at ease. Recorded material can be provided on DVD or online afterwards or can be edited to suit your brief.
Are You Listening?
The feedback provided by our pop up Big Brother style Diary Room video booth could give you some invaluable employee satisfaction survey results and find out what your staff really think about you and other ideas such as how you can improve your services or products.
Can you afford not to know how your employees feel on the job?
In January 2014, the Dudley Stop Smoking team took to the streets with Sniffy the Sniffer Dog to encourage people in the Dudley Borough to go Smokefree.
We wanted young people to get involved in shaping travel and transport services in Horsham and Crawley so allowed them to speak openly in our Video diary room. The public survey video footage in this clip was gathered at the “CHAT” Event at the K2 Leisure Centre in Crawley on Saturday 6th July between 2013
Does drink get you talking? Over the next week we will be taking the 'Booze Booth' on the road to find out opinions and views of alcohol in and around Dudley. This public survey video clip shows some of the highlights from our visit to the Merry Hill shopping Centre on Saturday 16th November.
Enjoy all the messages left for Niciola & Matthew in our inflatable booth earlier this year.
Enjoy this uncut clip of Nicola & Matthew enjoying a moment together in our video pod a couple of weeks ago.
If your not sure how much fun our video message room can be, this short clip from last year may help. The clip shows a few of our most popular questions and the kind of responses you may get.